One of the things I love about the Robben Ford video I posted above (Quoting it below for convenience) is it's a master class in picking at different places on the strings to get a broader range of tones out of each pickup setting -- from up by the bridge for a tighter, brighter sound, and -- one of my favorite spots-- right where the fretboard meets the body for a super warm, thick woody sound.Mike Campbell with Tom Petty is a good example of iconic Tele tones we may not think of as all about the Telecaster because 1) they serve and fit the music so well, 2) there is not so much THE ONE Tele sound as the greatly expressive range, and the cause being: 3) while other iconic guitars have the same bridge and neck pickups, the Tele has a very dark neck pickup and a very bright bridge pickup, which further forces the player to pick and think different for each pickup, so the range is broader.
I've watched this video a bajillion times.