Here is where the BS starts. The video shows and gives us the sound of a guitar, dimed in on an amp. First which amp was it? 2nd, if you want to know how great these PU's are, compare it to a squire strat, then a custom shop strat, maybe a couple of artists strats. This is where the BS starts and reality walks. Relativity baby. Where is that relativity? A great set of new custom PU's at $500 should unequivocally Crush any competition. The sound and tone are very good;but I need to hear it annihilating the competition. Otherwise this video is worthless and the price is ridiculous.