Quality. I put together or build my own because fender instrument quality is so low even on their best guitars. It's the same with other manufacturers these days too. I'm just a strat/tele type of guy. I've owned and played plenty of fenders. They are just to frustrating to play. Constant tuning having to re set them up if they go outside or a day goes by. Other problems with guitars that just should happen right out of the factory. The tone and sound quality is so bad on even there best pickups. Their MIM and squires are even worse. The list goes on and on. I know if I had a factory i could put together something much higher in quality. Something a kid could save up working after school jobs for and know no matter what guitar they bought from me it would be a great playing, Great sounding instrument that would last a lifetime. There would be no playing 50 different guitars and trying to find the best dud out of all the duds. I wouldn't make starter guitars or learners guitars. I would make musical instruments the best I could and that would be that. I mean all guitar manufactures make them like that too. These companies have been trying to cater to trends so long trying to milk kids out of their bottom dollar. Sacrificing every once of quality along the way. Because they can trick ten kids to buy a 300 dollar hunk of junk and when the kid that actually needs works his butt of to buy something nice because he needs it companies like fender just end up duping another kid Because they can't deliver a guitar that plays or sounds worth a dang. They have been pandering to trends and trying to dupe kids out of money by glamorizing there hopes and dreams. Somewhere along they way they either forgot or stopped caring about how to make a decent musical instrument or amplifier. Your not going to get better than a custom made or hand crafted musical instrument if the builder knows what they are doing. On the other hand Companies making them today could still make an instrument the was great a bit cheaper than a custom made guitar or hand crafted and still be a instrument to reckon with. They don't so that's why I build my own custom guitars and amps. I need something I can count on no matter what.