Why did some Fender amps not get bright switches in '63

Discussion in 'Amp Central Station' started by Milspec, May 17, 2020.

  1. Milspec

    Milspec Poster Extraordinaire Silver Supporter

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    Another discussion about the bright switch got me thinking about if Leo added the bright switch to the Blackface series amps due to some natural hearing loss (he would have been 54 at the time) or even maybe some internal conflicts as to which tone sounded better to players when designing the amps?

    The more I thought about it, the more I started to wonder why the Champ, Princeton, and Deluxe didn't have a bright switch when all the other Blackface amps did in '63? The circuits weren't that different, so why did some and not others?

    Was it simply because the trio (Champ, Princeton, Deluxe) were the lower powered end of the line-up (I don't know why it would have mattered for anything except maybe the Champ as it was student amp).

    Anyone know the answer? It is going to keep up tonight trying to understand why?
     
  2. corliss1

    corliss1 Friend of Leo's Platinum Supporter

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    Yup, price point.

    Think of what else was happening back then. Picture the later tweeds/early Marshalls and people using........treble boosters. Not something we typically think of using today, but those were a major item when effects started to come out.
     
  3. AlbertaGriff

    AlbertaGriff Tele-Afflicted

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    Keep in mind the Deluxe Reverb has a bright switch that is always on.
     
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  4. David Barnett

    David Barnett Doctor of Teleocity

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    Same reason why they didn't put a Presence knob on brown Princetons, Deluxes, Vibroluxes, or Tremoluxes. You want that feature, you buy an amp from the pro line.
     
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  5. Phrygian77

    Phrygian77 Tele-Afflicted

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    It's much more subtle though. The non-reverb Deluxe had it also.
     
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  6. SnidelyWhiplash

    SnidelyWhiplash Friend of Leo's

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    To me, a BF amp without a bright switch is a blessing. :cool:
     
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  7. tfarny

    tfarny Friend of Leo's

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    market differentiation is the obvious answer - reserve the heated seats, self-driving software, bright switches, and so on to help make people want your higher-end product even if the actual manu cost difference is minimal.

    Leo was pretty deaf, from what I read. He always wanted bright and cutting tones, certain guitar we're all fond of is enough proof of that.
     
  8. jhundt

    jhundt Doctor of Teleocity

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    ha ha! I remember my parents gave me a "Screaming Bird" treble booster, the fist effects device I ever owned. It was horrible!
     
  9. radiocaster

    radiocaster Poster Extraordinaire

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    You had to get an even higher priced amp like a Twin Reverb or Super Reverb to get a mids knob.
     
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  10. schmee

    schmee Doctor of Teleocity Silver Supporter

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    Price. You can't sell your whole line with the same features... you have to have something to "sell up". I find the bright switch useless personally. Never use it.
     
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  11. Mexitele Blues

    Mexitele Blues Tele-Holic

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    Bright switches are inherently less effective on small amps where the player is likely to turn them up louder.

    Bright switches make much more sense on more powerful amps that will probably spend much of their lives lower on the dial.
     
  12. bradpdx

    bradpdx Friend of Leo's

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    It’s a basic marketing strategy to create tiers that give the customer different signals for value. The difference needs to be more than just size. Bright switches are just such a feature.


    Sent from my iPhone using Tapatalk
     
  13. Geo

    Geo Friend of Leo's

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    Bright switch '63 - surf music. :cool:
     
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