Is Bonamassa friends with people at guitar magazines and they let him do articles and feature him whenever they can? seem like some guitarists always get super good press from these magazines and probably have some friends that are publishers and get very good promotion... I think a lot of these guys are great guitar players but don't have a catalog of good music. You can think Joe Walsh guitar playing is simple, but he has major hits. reminds me of guitar teachers with their local band that has tremendous knowledge, but can't write original music.