Never heard of them before. At that price point: one guess would be the Reverend/Eastwood Guitars business model - made in Korea, China, etc, with good quality control, then final QC and re-label in the US. Probably not anything you couldn't find on any number of Chinese internet sites. Just a guess, though. Might be good stuff. Worth a trip to Leander? It's a wide spot in the road on HWY 183?