Fender. I have two absolutely outstanding, untouchable Fender Teles. I also have one very, very good one. And they have the "right" looking headstock and decal. The three Teles mentioned are a '02 spec-built, one-of-a-kind Custom Shop (Esquire, actually), a '58 AV, and an '04 Aerodyne (I'm the original owner). G&L is second. The guitar is a limited run 2016 nitro-finished ASAt Classic. Very, very cool, very, very rare, and very-very good. Sure, I assemble my own, as most of us do. But I am not counting that. A Tele is not the kind of guitar I would bother to have an expensive guy build for me. We are in the golden age of to-spec parts assemblies and even at-home nitro finishing. I can do a to-spec parts assembly, home painted or professionally painted, totally authorized by Fender, for less than I would pay a guy to do the same thing from scratch, not authorized at all. This is not to say that the guitars from these guys are not good; of course they are. I just don't find my Teles lacking in some way that would cause me to feel I need these other builders' products. If I am gonna drop $2K on a Tele, I can get what I need from Fender proper, or by spec'ing a top-notch parts assembly myself. Also, the cosmetics matter to me. I need to have a good looking headstock design. And I have never seen one I like, outside of Fender and G&L.