n., a would-be celebrity in the way Kardashians are famous; a consumer avatarApologies if this has already been covered ad nauseam in the past but I keep seeing articles (good and bad) lately about social media influencers.
What exactly is a social media influencer?
Are there any in the guitar/music biz?
I've been questioning my use of social media lately and wondering if I put my friends off by posting bits of me playing guitar every so often. Does doing that make me an influencer? I don't believe that I'm influencing anyone other than to scroll past if they don't like the song/style I play...
Generally I agree with you, but the problem I see is, that some (most) are not actually honest about what they do. There is actually a law about it, which says that if a youtube video is a paid ad, this video should be clearly labelled as an advertisement. That also applies if it is not a paid video but for example a company will give a guitar or amp or pedal to a presenter for free if he does a video about this product.
I watch some of this youtube videos and the presenters are really smart to trick you, so it doesnt look as an ad. For example, the title is, "What is the humbucker sound?" and in the end the video is an ad for a new guitar with HB pickups. Or "How to use an EQ pedal effectively", and of course the whole video is an ad for this pedal.
Regarding @Peegoo post... some of us live in places where there are not a lot of stores, where you can just walk in and try bunch of different equipement. If I would want to actually try a Gibson guitar for example, I would have to drive a couple of hundred km, to actually try it and even then, it would probably be a small shop with limited options. So if you want to see a product, hear how it sounds and what the presenter thinks about it, it is still very nice to have this possibility.
In the end, the most important thing is to find a presenter who you can trust and who is honest in what they do. There are a couple of them.
I was thinking about this yesterday. I think they're people who who love the camera and hearing themselves talk. So, nothing new.
Does doing that make me an influencer?