This is all my opinion but of course feel free to chime in with whatever you want to say. This in percentage is what affects the voice and tone of a guitar. - the amp/your settings = 55% - the pickups = 20% - the wood of the body = 10% - the fretboard/neck wood = 4% - the finish = 3% - the strings = 3% - the pick = 1% - other = 4% As you see for me the amp is huge as well as the pickups. This is all debatable of course. I was just thinking about this in percentage on another thread and thought I'd share. I know this thread is open to so much discussion it's crazy.