I've bought ...I don't know, 65 guitars this past year? I've sold probably 40, and will eventually sell another 15 or so. I have bought two guitars this year at local music stores - one because I ordered on the internet (through GC) and the guitar came through the store. I don't go into stores to try instruments before I buy for two reasons: 1 - it's uncommon for me to buy anything new. I work on my own guitars so if one comes through mail order a little off from its description, its usually little in time cost for me to get it to better than i expected, and 2 - I am usually looking for something specific when I buy. I won't burn through $100 of mileage on my car and a large fraction of a day driving all over the place trying to find a place that both has what I want and also has a decent price. I did just buy a guitar local a couple of days ago while returning an amp - it was better than internet price. Agree with the rest of the comments here - if you want to pay for brick and mortar without offering something more profitable like sheet music or band instrument rentals, then your days are numbered. More than half of the stores I've stepped foot in since 1985 are either large local corporate stores (where I grew up, there was a network store - it was nothing special and made its money on....you guessed it, band rentals and sheet music), or are owned by doctors who are looking for something (in state college, I remember a guy telling me that a doc owned the store - he was there with long hair and a beard and a t-shirt and said he just got balled out by the doc who owns the store for not making a 42% margin. That's community!!). The world changes. Stores can change with it or disappear. The ones who have survived here do lessons and rentals, and move used gear in and out. I'm not aware of any that survive mostly on selling guitars and don't ascribe to the sinking ship philosophy - that I'm doing something grand for the community by bailing a gallon out of a ship that takes on two for each one that I bail. That said, the local store that I bought most from when I was younger (and before the internet) had prices way below MAP to start - always did. When MAP came around it actually hurt them, at least from what they could put on tags and stick on the internet. Their competitive advantage was low cost structure and a reasonable owner, but MAP took away their ability to differentiate themselves from anyone else.