I know "Pics or it didn't happen". Unfortunately, this was a private tour given as a favour and I was asked not to take photos or talk about the manufacturer. Thus, I can only give vague impressions. This manufacturer is low volume (less than 1000 guitars per year) but supplements the business by providing other manufacturers with wood and parts. I thought this was a good business model. Interestingly, they also buy parts from other manufacturers. The necks are sourced from a well known brand. The owner told me it was because at his production level, a CNC machine doesn't make economic sense. The actual tooling of the factory was not that impressive. It looked like what a boutique builder would have, but with 5 of everything instead of 1. There were no exotic tools, but there were lots of specialized jigs and processes were optimized for efficiency. The two things that stood out for me were how labour intensive the process was and the passion of the owner. He is one of those people that is 100% committed to his beliefs, especially the belief that he is building the best guitars in the world. As he was leading the tour, I thought about what he would post in a tonewood thread on TDPRI or a similar debate. His opinions were unshakeable (BTW - Bigleaf maple is his favourite tonewood) and I admired that. I can certainly see why that certainty helps sell guitars. Like all business owners, he is the best salesperson on staff. I guess no one goes into guitar making because they cannot figure out what else to do with their life. You gotta be passionate about it!