Yeah... and Fender definitily sold hundreds of thousands of their product in the 50s, created hundreds of communities around their products, and able to ship updates and fixes to their line of products via software updates. I don't mind if they invent a whole different platform, or give meaningful upgrade. Like POD and Helix, that's product improvement. Same platform, same speaker (only change the sticker), and they still weighted the same. Looks to me that this is just pure capitalism. At least with cell phones, they upgrade most of the hardware too. This is basically just adding some more knobs and holes, the rest they can do with firmaware updates.