The conference most hurt by this news is...the PAC 12. They're in a full-on fight for relevance. They should aggressively court BYU, Oklahoma State, Boise State, etc. They should imagine themselves as the "Western" alternative to the SEC. If your conference isn't chock full of top-30 teams a few years from now, you're not going to matter. Geography no longer matters. The fight to get Baylor and Texas Tech should be ON--they're not going to be a B12 for very long. They both have semi-serious football programs and 1st class basketball programs.