I thought lead was playing wheedly wheedly.I just do me. I'm me, and no one else is.
To be a bit less philosophical, I suppose I can say that I've developed my own style and feel over decades, and so I have my own sound. An objective observer would hopefully say that I play what is needed to support the song, and am good at both rhythm and lead. Hopefully they would also say that I lean towards tones that are appropriate, classic, and sit well in the mix.
With respect to lead playing I try to make it melodic, musical, and synergistic with the whole song. Not just a bunch of wheedly wheedly thrown on top of just about any song. Tricks to doing this are playing the changes, often incorporating variations on the vocal melody, and trying to come up with something that has a clear beginning, middle, and end.