I agree somewhat with this. I totally agree that for my needs, there are things that some companies just do better than others. I have an MXR Zakk Wylde chorus. I was always a boss chorus guy, but the Zakk MXR does more conservative chorus as well as any Boss, and does the faux rotary thing about a million times better. So I use it. I use a Fulltone trem. I like, and actually use the half speed switch and volume control. I like the big-ass knobs I can turn with my toe on the fly. One of my OD's is a staple. One I just choose not to live without. That company no longer makes any pedals, and never made enough to build a board out of. But for real, with a gun to my head, I could gig a whole board of nothing but Boss. I could. The trem and clean boost wouldn't be ideal, but they'd be workable. And really, for somebody else, they might be ideal. There might be a player who can't imagine anything better sounding than Boss pedals. Or TC pedals. Or MXR pedals. For them, all one brand might be a good idea. It would certainly make arranging, wiring, and powering a board wicked easy.