I must be speaking a different language or something because nobody seems to understand my point here. Either people are not following the whole thread (likely) or just missing the details found in the conversation. Maybe that is my fault, but the irritation isn't just that Godin has switched to richlite, it is that the trend is growing to where all of them are switching. Soon, there will be no options left. It is also not an attack on the product richlite, it is an objection against the use of any fake wood product like that for fretboards. It is a negative trend in my view and one that I do not support. Not in acceptance, not in concept, and certainly not with my money.