Yes they did to make it believable and or he has multiple tiered sponsor deals. Laws currently don't mandate them to divulge sponsors/endorsements and or marketing information. So anything he say's I'd take with a grain of salt. You believe that all these channels do the with semi pro and pro level production because they love guitars? The level of production and editing requires they almost don't work with some of these videos outside of the videos. Thereby somehow they monetized these videos correct? With the subscriber number it isn't viable without dollars from sponsors, sorry that's economics. And I'm not saying the chaperons instruments are bad just realize it's in the eye of the beholder these videos 99% are paid for by insert company name.