I've been DVRing the new season of Portlandia, and have noticed a very obvious level of advertising. It was more obvious to me because of the recent mention in the X-Files thread. But in this case, it's definitely deliberate and over the top, presumably due to the nature of the show itself. They're not placements really, more like full on advertisements blended in with the show. So far I've seen a GEICO and Suburu spot as a commercial with the character of Fred, Dos Equis shown a few times and mentioned, and Tree Ripe orange juice, with a very flashy commercial like "video"? I guess. It reminds me of the phony commercials on SNL, but these are real products. Back at Christmas time, there were a bunch of Old Navy commercials with some of the recurring characters...so I guess they had it planned to start doing this. I think it's pretty brilliant, as the show is spoofing everything under the sun, now they've added advertising in the mix, while actually getting the advertising in. Hey, I might even try some of that orange juice on my next shopping trip!