New Fender Ultra Luxe Vintage series

[John C]

It seems like an Ultra Luxe with stainless steel frets and regular pickups (not the noiseless the Ultra line uses). This seems like a big premium for standard single coils and stainless frets.

Nitro finish and some have ash bodies.

The prior Ultra Luxe models were something like $2,650 before their recent price cut so we're talking a $350 increase (give or take). The Ultra Luxe were always $4-500 more than the "regular" Ultra (which has now been replaced by the Ultra II).

 

[robt57]

Using 'Vintage' in the name with that bridge and saddles is BS marketing ploy. Not that Fender or any other git brand does that...

 

[Stringlover]

Yeah, I saw this in my email so clicked the link. When I woke up from the shock I started laughing.

 

[Stringlover]

Nitro finish and some have ash bodies.

The prior Ultra Luxe models were something like $2,650 before their recent price cut so we're talking a $350 increase (give or take). The Ultra Luxe were always $4-500 more than the "regular" Ultra (which has now been replaced by the Ultra II).

So what's the name after Ultra? I'm sure Ultra III isn't on the table.

 

[Pops_Caster]

Fairy dust is getting more expensive.

 

[Blrfl]

Next year, Fender will be releasing the new:

Player Beginner Professional Custom Vintage Millennial Traditional Modern Bullet HSH Relic Fresh New Old Stock Nitro Session Studio Nashville Carbonita Telestratocaster.

I came here to say that it sounds like Fender is trying to catch up with some of the products Harley-Davidson announced this year:

XCBCCBBU Heritage Super Hydra Custom Hard Hydra Rod
XLCHCHBDG Standard Ultra Electra Convertible Soft Rider
FLCHU Hard Dyna Electra Soft Electra Dyna Standard Glide

 

[43mmNut]

So what's the name after Ultra? I'm sure Ultra III isn't on the table.

"Super Duper Vintage Ultra Luxe" - rolls right off ones tongue

 

[ChicknPickn]

The naming thing is getting out of hand.

That said, I’m holding out for the limited Refinished Relic Edition.

 

[THX1139]

Here for sale in my country. Custom Shop Strat with Abby pickups for $2700..

Comes with free X-C skis?

 

[KelvinS1965]

Here's a good feature summary borrowed from Sweetwater:

View attachment 1410047

Interesting; I put a PV51 set in my Classic 50s MIM so I can sell it (I'd pinched what was in there previously). When I bought them they were the cheapest Fender pickups on Thomann for a Tele. Not that there is anything wrong with them; I did a side by side between some older OVs I have and the OVs just pipped the PV51s to my ears. Just surprises me that they've put one of their cheaper sets in this quite expensive model.

 

[brown2bob]

So what's the name after Ultra? I'm sure Ultra III isn't on the table.

Tele Ultra Deluxe 5000??

 

[Kamen_Kaiju]

I prefer heel access T-rod, 3 barrel bridge and no 'comfort contours'.

It's wild to me they're calling these new guitars vintage when there's nothing about them that's vintage.

 

[castertom]

Probably trying to tap into the suhr, g&l, ibanez, and other high end t-types. I can't beieve how expensive these guitars have gotten. I guess people are buying them so they probably said why not us.

 

[MichaelD83]

The new bastardized strat line. So disappointed fender is making this crap. Literally consolidated 3 current brand lines into one and marked the price up. Great move for fender profit as no new tooling - just take crap off one line and put it o the other.

I don’t get all these modern lines from fender? They own charvel, Jackson, and EVH-why not make traditional fenders ?

I guess I’m old fashioned. At the end of the day people buy this crap and that’s why they make it - not me !

 

[maxvintage]

I sympathize to some extent--Fender can;t win no matter what they do. But not sure what is "vintage" about these? Although I suppose you could argue that a guitar from the 80s or 90s is now a "vintage" guitar, to my mind "vintage" in a tele means three saddle bridge, truss rod nut at the heel, 7.25 neck radius, and maybe the original wiring.

 

[Stringlover]

The naming thing is getting out of hand.

That said, I’m holding out for the limited Refinished Relic Edition.

You know the limited Refinished Relic Edition is always the best.

 

[IrishBread69]

The new bastardized strat line. So disappointed fender is making this crap. Literally consolidated 3 current brand lines into one and marked the price up. Great move for fender profit as no new tooling - just take crap off one line and put it o the other.

I don’t get all these modern lines from fender? They own charvel, Jackson, and EVH-why not make traditional fenders ?

I guess I’m old fashioned. At the end of the day people buy this crap and that’s why they make it - not me !

I think it's more about tempting people who didn't buy the existing stuff. It isn't as cynical as you make out.

I've been following this launch very closely and there are a number of people who wouldn't have bought an Ultra but will buy one of these.

Fender are very good at having literally something for everyone. No matter your taste, style or budget. This is just an expansion of that.

That said, I do think the price might be a little too rich for some people. That's a symptom of the times more than anything else but that's quite a price point. Between my Ultras and my AV2s, I don't need to go ULV as much as I think they're cool.

 

[THX1139]

You know the limited Refinished Relic Edition is always the best.

With hand rubbed Leo hair oil after the belt sander is done.

 

[ChicknPickn]

You know the limited Refinished Relic Edition is always the best.

It is. It is.

 

[Fluddman]

I like that they went with medium jumbo frets. These are my favourites and are getting hard to find on production Fenders.