I had this argument with the Martin forum. There's a store in or near Nazareth where the owner makes a point of picking 'the best' Martin whatever of his stock for the prospective customer. The next customer also gets 'the best' pick-and so does the next one. Every guitar he thus sells is 'the best'. Are people really that naive? Yes, yes they are! However, in Fender's case this new series has some genuine upgrades we should all be happy with. I can hear someone now; 'they bain't be makin' 'em like they use to...', to which I reply, 'and thank goodness for that!'.