https://www.epiphone.com/ I'm a big fan of Epiphone and I've been waiting years for them to do something like this. The specs on these guitars are crazy. At first glance: - the SG Custom and Les Paul Custom both have proper ebony fretboards (unlike Gibson) - the LP Jr has a proper P90 and a set neck (which Epiphone haven't done since 2007) - the Firebird actually looks like a correctly built full neck-through Firebird And obviously the headstocks are been redesigned closer to the Gibson ones. On the acoustic side their original Epiphone designed acoustics look stunning, again, some with proper ebony boards which Gibson can't manage these days. Would be interested to hear everyone else's view. The downside: there isn't a rosewood fretboard on anything at all now.