I don't think most people can tell you the story of Narcissus, the legendary character for whom the syndrome is named. I know I can't; I only found out recently that he drowned, and I was sorry to hear it. I also doubt that very many people can intelligently discuss Sigmund Freud's description of narcissism in his psychoanalytic theory regarding it (I can't either, at least without looking). But it's become a buzzword in our culture. Every time I turn around I see someone accusing someone, or someone being accused of being a narcissist. This happens in everyday life as often as it does in the media. Some of this I know happens just because it's fun and sometimes profitable to marginalize people. I doubt that real narcissists, the kind with the clinical personality disorder Freud described, constitute a greater percentage of the population than they ever did, but our culture seems to have shifted, and the average person today has a much stronger focus on ther self--interests, desires, opinions, possessions, etc.--than did the average person of, say, 50 years ago. I (eye, aye-aye, ai-yi-yi) blame this on consumerism and the explosion in advertising. The average person today is bombarded constantly with advertising for everything, and from all directions. The target of all advertising is the consumer's self: live longer, feel better, ask your doctor, be safer, look better, be slimmer, be cooler, eat and drink things that are more delicious more convenient more exciting sweeter healthier, have the latest, deserve the best, live in the nicest house in the world. . . . Social media, which really are only vehicles for more advertising, fan the flames. I don't know. I'm just a guy, although it's true that I am one of the smartest, best looking, coolest guys in the universe, who deserves to be much wealthier and universally adored than he is. Not that I care, but what do you think?