I couldn't agree more. When I first got into electric guitars, I used to give my guitars to this great guy in South London to do all my setups. He had a great rep, and did a great job. However, after moving out of London into the countryside, finding a GOOD tech was almost impossible so I learned myself. There is nothing a shop can do that will make my guitar play better, than what I can do. A 'pro setup' is fine if you don't know what your doing, or just can't be bothered, but my guitars play every bit as good as any pro setup I've ever had. Read, experiment, learn. It's worth it, and it sure saves money on setups over the years!