I noticed something at a couple of Guitar Centers today

Mike Eskimo

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bgmacaw

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Online influencing boils down to companies wanting to advertise for a budget. Toss the crowds some crumbs and they will do anything.

In some cases, it's a lot more than crumbs.

The important money saving thing for corporations is that it outsources a substantial amount of advertising for less than going through a traditional agency. No more paying for talent in acting and production. And, since there's a large pool of wannabes, it allows them to easily rid themselves problematic or greedy influencers, especially since most don't have legally messy contracts.
 




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