They are a known quality. I've never played a Nash that wasn't really nice. And they have a resale market. If I was going to try to make a go of making guitars I'd try to get some in the hands of respected players and offer a money back guarantee. I paid $2,500 for my Doc Fisher Tele based on an interview with Redd Volkaert, listening to some clips and the fact that Doc offers a money back guarantee, no questions asked.