Your 1st question is difficult to answer from the knowledge I have. I figure a custom shop may require more time keeping the instrument within specs: weight, one piece body, quartersawn neck, unique finishes and/or hardware and wiring, etc. Otherwise, automation has made it possible to make extremely consistent parts. Less labor of the "hands-on" type across the board, but the machinery and tooling costs and overall "overhead" costs the production plenty. Remember too that Fender, like Gibson/Martin/etc, competes largely against themselves... in the form of used instruments. I'm not a market strategist, but I'm sure they put lots of research into how much they "can" sell a particular model for. So the answer to how much it costs them to build is kinda irrelevant. They have so much purchasing power and suppliers that you'd probably have to ask someone within the company, or in a similar production company. I know I'm not alone when I can say I've picked up a dirt cheap Squire that plays and sounds, feels better than a USA built that's 10 times the price. That's why I feel a person may be better off going with a high-end builder that has very high quality control, than searching around for just the right high-end Fender at the same cost. But then it's all in what you're wanting to own. The best tele I've owned came in a box of parts I bought online for $66 back in '97. It had a MIM neck, a gun metal blue poplar body with Bigsby holes in it, a Texas special neck pup, 4-way switch and I added a used Jerry Donahue bridge pup. Go figure? Man it was just right. I parted it out like an idiot so now the body is gone.