The girl at the snack bar. Target buys the shirts, distributes them to regional distribution centers and from there they are shipped to store 1, 2, and 3 through their supply chain. "Fulfillment" deals with Amazon also get, well, fulfilled. Back at the home office, executives are watching very closely the sales volume figures from brick-and-mortars vs. online. As they note how much more comfortable their customers are with just going to them via Amazon, they are starting to ask themselves "do we really need 3 stores in Nashville?" "If so, how much stock do we really need to maintain?" "Hmm. Less foot traffic, less need for a snack bar, right?" And so on and so on. Meanwhile, the girl who dropped her baby off at mom's house a little early this morning because she remembered that all the hot dogs for that day didn't get pulled from the walk-in freezer last night, doesn't suspect a thing. Target gets the sale. Amazon gets the shipping (btw, there is no such thing as "free" shipping. It's a placebo). And the girl at the snack bar is listening to the Slurpee machine drone on and wondering why Wednesdays are so slow anymore.