I've noticed this recurring tone on several new generic corporate pop songs that I've had the misfortune of being exposed to. The tone itself, however, is quite pretty. Here are a couple of examples; I'm sure there are many others but I wouldn't know the song names. Obviously these tones are not identical; the Gomez sound has much more reverb and a little modulation, but to my ears the core tone sounds very similar and I wouldn't be surprised if they were done by the same dude. I imagine it's a Axe FX/Helix/Kemper digital tone. I'm curious what pedals, what pickups, what amp models would make this tone. What do you think?