The SB half time shows have become more about pageantry and over the top visuals than they have about music. If it wasn't more popular and more broadly accepted they'd do it differently but IMHO the days of seeing '60s or '70s rock bands doing the half time show live are over. Or '80s or '90s I should add. Why deal with live production when lip synch is acceptable? The NFL now wants the half time performers to actually pay them for the exposure they get. LOL Can you see The Stones or Tom Petty or Bruce Springsteen paying for "exposure". Better get use to it. It'll be more of the same next year and probably every year thereafter. Pretty soon the NFL will put the half time show up for bid just like the do the site itself.