Henry thinks lifestyle electronics is the way to go and is completely devoting his zero budget for the Consumer Electronics Show in Vegas. Guitars will be on display there. I think Heritage should buy the Gibson brand and bring it back to Kalamazoo. That fact alone will boost sales. Let Henry keep Epiphone. They should be separated anyway. Then, the new old Gibson can license the headstock and logo back to Gibson for free in return for cross marketing. Win win.