... PARTNERSHIP WITH UNIVERSAL MUSIC PUBLISHING CHINA Gibson has announced a “full-scale” partnership with Universal Music Publishing Group China (UMPG) that will see the guitar giant support the Asian nation’s domestic music industry. The partnership also extends to Hong Kong. Gibson will be offering “tailor-made support” to artists, songwriters and producers based in China, starting this year with support for UMPG’s songwriting camps and artist events. Gibson has also outfitted Universal Music Publishing’s (UMP) professional recording studios in Beijing and Shanghai. Additionally, Gibson and Universal will be collaborating on marketing and social media to host joint promotional social campaigns and artist content launches both regionally and globally. Well... I am afraid we're just seeing the beginning of the end ... First Mesa Boogie, now this! I hope I'm wrong. I really hope so.