Was watching a noir on TCM that had a fireplace shot
where the conventional fireplace had
roughly the proportions of a Fender amp.
And then I remembered the guard around a fireplace (source of danger) is called a fender.
And the sheetmetal over a radiator and over a turning car wheel... is called a fender.
But of course Leo's last name is a coincidence.
So I posit that the rough simularity between fireplaces
and heat-producing Fender amps, especially tweeds,
sets the brand up for greatness, and of the Four A's of Branding
(aura, allegory, Arcadia, antinomy), the antinomy (or paradox)
is that Leo's last name is coincidental to the symbolic brand effect.
where the conventional fireplace had
roughly the proportions of a Fender amp.
And then I remembered the guard around a fireplace (source of danger) is called a fender.
And the sheetmetal over a radiator and over a turning car wheel... is called a fender.
But of course Leo's last name is a coincidence.
So I posit that the rough simularity between fireplaces
and heat-producing Fender amps, especially tweeds,
sets the brand up for greatness, and of the Four A's of Branding
(aura, allegory, Arcadia, antinomy), the antinomy (or paradox)
is that Leo's last name is coincidental to the symbolic brand effect.