Mark Davis had always complained about too many models. I respect that, but as a basic marketing tool, I think an "intermediate" amount of choices would create the fattest bottom line, and FMIC offers a few too many choices (people get confused and buy nothing) and maybe a few less would be better - but IMO they're pretty close to on the mark. My problem, though, with so many choices is, nonfunctioning guitars filter through. Bit parts are attached, that don't work or won't work for long enough at all. Gold plating of metal components on working guitars simply doesn't work. They do it anyway, because people who know better just buy a model without the problem features. Fender installs pickups that sound awful, when played clean, because the target customer (of that specific model) always goes full distortion. FMIC never really realizes how badly messed up some of the models they offer, actually are. They sold, so they must have been OK. Right?