And, they prove it year, after year, after year. With an endless stream of model name changes (you know how dizzying that can be), minor tweaks (real or imagined) to neck profiles, fret sizes and shapes, minor tweaks to pickups (many practically indistinguishable from any other Fender pickups, but described as novel and amazing), and continual introduction of an infinite landscape of hundreds of various shades of delicious colors... Fender succeeds in convincing you that no matter how many Teles, Strats, Jags, etc. you may have... their NEWEST incarnations of those guitars are so different, so wonderful, so exciting that you feel compelled to acquire ever more Fender guitars. (I pause to take a breath.) They are brilliant business people and marketers, those folks at Fender. And, I'm glad that they are, because I don't know if we can ever have enough Fender guitars in the world.