They tried, and failed, to trademark the body shapes in the '90s.
I'm not certain that trademarks are universally applied, hence Tokai producing models with trademarked heads that are not (officially) imported in to the USA.
Fender is also not pursuing this because it's not worth it, and could bring about a backlash from players, giving Fender a bad image.They aren't. Japan doesn't have the same kind of design protections offered by western governments, so Tokai can produce guitars with Fender's headstock shapes but can't export them to countries that do. Nobody's importing them into the U.S. in large-enough quantities for Customs to notice or for pursuing it to be worth Fender's while.
Fender is also not pursuing this because it's not worth it, and could bring about a backlash from players, giving Fender a bad image.
Rickenbacker does not care about this, and they stop people from selling 40 year old copies, or copies of guitars they made in the past but have no intention of making now. They don't actually go to court, they have their lawyers or para-legals write threatening letters. They also do it out of their national jurisdiction.
Gibson is more complicated. They actually go after companies that make accurate Explorers, the body shape included, so most copies now feature some modified body shape.
They also don't use the Gibson open book on Epiphones in the West, but make them for the Japanese and Chinese markets. They have the open book on Maestros and Baldwins, but I guess they don't think serious players would want them because of the bolt-on necks. They do make the higher end Orvilles in Japan for the local market. This doesn't seem to be for legal reasons.
The current ones are using an old version of an Epiphone headstock. Personally I preferred the fancier Epiphone headstock, but it seems 90% of people on forums hate it.Many of the latest Epiphones have the open book now... or at least one of Gibson's many variations.
Players complained endlessly about the Epi headstock. I don't know why... it's not a Gibson, it's an Epi. It should look different. But you know how players like to whine about meaningless differences.
They went after Godin, for the original PU design (looked like a Rick Toaster.) Godin changed the PU covers.Rickenbacker does not care about this, and they stop people from selling 40 year old copies, or copies of guitars they made in the past but have no intention of making now. They don't actually go to court, they have their lawyers or para-legals write threatening letters. They also do it out of their national jurisdiction.
I think, CBS registered the Fender logo when they bought Fender, but the shapes etc... FMIC were the ones who filed that one, 40+ years in.Fender failed because a raft of competitors successfully appealed their application on the grounds that the shapes had been in use long- and widely-enough that the public no longer associated them exclusively with Fender.
What's interesting is that Fender does have (U.S.) trademark protection for the Strat(ocaster) and Tele(caster) names and headstock shapes, but they weren't registered until they'd been in use for 20+ years and the registrations were staggered over time. It's as if nobody in the legal department paused to wonder what other trademarks should be registered when they did the first ones.
They aren't. Japan doesn't have the same kind of design protections offered by western governments, so Tokai can produce guitars with Fender's headstock shapes but can't export them to countries that do. Nobody's importing them into the U.S. in large-enough quantities for Customs to notice or for pursuing it to be worth Fender's while.
Trademarks on the shapes of objects did not exist back then. That didn't officially become part of US trademark law until 1988, although a few were issued before then.I can’t believe that the whole guitar Tele and Strat and everything about it’s iconic design wasn’t Trademarked at the time..wow..just history now I guess….this post was not intended to rustle feathers but to pay homage to Leo Fenders work no less than any other artist…Peace