I was recently looking for a new cable and since I couldn't find any meaningful information on the differences between Fender brand of cables, I went ahead and bought one of the Custom Shop cables. Since I already have the Deluxe Series cable I wanted to show the differences I found: The Custom shop cable is significantly thinner and not as flexible as the Deluxe one (reminds me of one old Vox cable I had which was coiling up like crazy). Deluxe also has gold plated jacks and the jacks on Custom Shop seem to be covered in plastic wrap (a thing I hate when one day I need to repair the cable). Actually the price difference was really small and I believe it would have been better if I went for the Deluxe version. I just wanted to post this in case anyone else has the same dilemma one day.