I'm outside in the sun a lot, a real lot, so decided a few years ago to finally wear something besides a ball cap for long days on the water. Wish I didn't need it but got all the face keratosis and worse to prove me wrong. After trying about everything I got a Tilley hemp hat on 2013: only hat I've ever really loved. Thing breathes and I forget I've got the thing on, and I don't really care how I look while fishing or whatever. The other day I noticed what I thought was a stain above the brim but no, the fabric is wearing right thru. Bummer as I'm now fishing every day in FL and need it. I'll eventually return it for a warranty replacement but didn't want to wait a week + for that so bought another. Here's the new hat with the same 3+ year old model. Talk about fast fade! I truly thought my first Tilley would last forever, and while I'm glad they'll replace it (once I pay shipping both ways) I'm surprised it would wear so fast. I take care of it--gentle wash & air dry--just like they recommend so can't figure out how it became threadbare. Anybody else own this hemp hat? And no, you can't smoke it.