Years ago I worked for an industrial electronics company, and one day had to contact one of our customers. The company name: Analgas The call started something like this: "Is this Analgas?" I say (Pronounced with a long A) The receptionist, very politely replied "Yes this is Analgas". (Accentuating the short A). It was only at this point of the conversation I realised my error. I felt rather embarrassed, I don't think she did. Really!!!!!!!! Who would call their business name Analgas?????