Its hard to argue with a theory where there is no data to confirm or deny. I'll stick to data like record sales that anyone can verify. The Beatles didn't matter to 98% or more of consumers, or acts. They were important, and were the most popular act at one time over 50 years ago, but so were hundreds more, before, during, and since. More data by the way that anyone can verify. PS - R&R and all commercial music is a business. You and I wouldn't even know it existed, had there not been a profit motive to bring it to market. Inflating history is also a business, and generates lots of profit.