Chris Martin IV retiring

Discussion in 'Acoustic Heaven' started by Deeve, Jun 15, 2021.

  1. Deeve

    Deeve Poster Extraordinaire Silver Supporter

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  2. Bryan A

    Bryan A Tele-Meister

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    Well, it sounds like he’s 65 years old has been running the company since he was 30. Maybe he’s just ready to hang it up?
     
  3. telemaster03

    telemaster03 Tele-Meister

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  4. Jared Purdy

    Jared Purdy Friend of Leo's

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    "I am excited to work with Thomas as he gets to know all of us and shares the love we all have for the guitar.”. Chris Martin IV should already know who this guy is, and this guy should already know who's at Martin.

    I'm not getting a warm and fuzzy from this. Suddenly, the price of Martin guitars pre-dated June 14th started going through the roof! I wonder why?
     
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  5. Bryan A

    Bryan A Tele-Meister

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    really? Where’d you see that? I have 3 Martins pre-dating June 14, am I sitting on a gold mine?
     
  6. dankilling

    dankilling Tele-Afflicted Silver Supporter

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    They are also giving time for his daughter to finish school and learn the business before taking over if she wants it- but it will stay family owned in any case
     
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  7. Jared Purdy

    Jared Purdy Friend of Leo's

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    Time will tell. The upside is, there are so many used Martins going back decades, in guitar shops all over the world, that if someone wants a Martin that was made during the "family years", they will never have a problem locating one, or twenty for that matter.

    There's something to be said for that family name in terms of cache. When the revered bicycle frame manufacturer Cinelli sold the company name and brand, sales tanked. They were once the most revered name in bicycle frames.

    Fast forward to 2021, Colnago, still in the family, dominates the high end frame manufacturing industry. Their high end frames, still manufactured in Italy. To many, including me, that means something. The day that Campagnolo, another notable name in the bicycle industry, starts making parts in China, I'm done with them.

    CF Martin, where are you going?
     
  8. nojazzhere

    nojazzhere Doctor of Teleocity Ad Free Member

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    WAIT!......what have you heard?......."The imminent demise of GC has had my full attention, and just a few months ago I finally have a D35 on hand (gift from dying bud). What's behind this shift?"
    Do you know something WE don't concerning Guitar Center????? ;)
     
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  9. burntfrijoles

    burntfrijoles Poster Extraordinaire

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    Who will replace him in design and build?
     
  10. toomuchfun

    toomuchfun Tele-Afflicted

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    I think this is good news, the CEO is a player.

    Think about it, Martin went into the steel string era in the 1920's (1923 to be exact). Let's hope the 2020's will be as exciting.
     
  11. Fretting out

    Fretting out Poster Extraordinaire

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    Has Martin had a family member for a ceo since the beginning?
     
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  12. Texicaster

    Texicaster Friend of Leo's Ad Free Member

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    Always nervous when a company hires a "corporate growth strategist".......
     
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  13. DougM

    DougM Poster Extraordinaire

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    Yes they have
     
  14. bottlenecker

    bottlenecker Friend of Leo's

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    Chris Martin IV wasn't expected to go into the business. His dad didn't, and he didn't grow up with it. Family members often are terrible to take over businesses anyway. That he got into it, and did a great job, and had that name, was a lot of luck for everyone.
     
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  15. Sax-son

    Sax-son Tele-Afflicted

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    He has done a really good job in my opinion. I can't say that I have liked everything he has tried to market, but he was instrumental in getting Martins into the hands of players for a reasonable price. There is more competition in the higher end market now then in previous years, but Martins are still among some of the best playing and sounding guitars out there.
     
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  16. DougM

    DougM Poster Extraordinaire

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    You're wrong. Frank, Chris's father, ran the company after Frederick (CF Martin III, who was at the helm during the golden years, and was Chris's grandfather and Frank's father) and before Chris took over.
     
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  17. getbent

    getbent Telefied Silver Supporter

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    maybe his strategy is to make really awesome guitars at fair prices.

    when I first saw the thread title I thought the coldplay dude was posturing to sell seats.
     
  18. drf64

    drf64 Poster Extraordinaire

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    I did not know he was also NAMM chairman. You’d think he would have used that power to make affordable competitors like Eastman and Blueridge look bad. He just might be a swell fella.
     
  19. toomuchfun

    toomuchfun Tele-Afflicted

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    If it keeps the company in business I don't see a problem. Do you have some insight or are just whining?
     
  20. bottlenecker

    bottlenecker Friend of Leo's

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    I may have misunderstood him. Sorry for the bad info.
     
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