What we are talking about here is in business terms, "Perceived value", vs. "Real value". You may invest say $800.00 in only the best parts, put it all together, finnish it etc. (we won't even talk about your time, which is worth something too!). But because of perceived value, some joker wont give you a MIM price for it. And forget trading. In real value it would be equivalent in value to a Deluxe or Custom Shop. I guarantee you Fender doesn't have $800.00 with parts & labor combined in a new American Deluxe. And I doubt they do in Custom Shop. But they have "the name", and they're "the original". I'm not raging on Fender, they build and sell a quality and desired product at prices the market will bear. This is capitalism, I live by it. But when you go to trade off a quality partscaster, it deserves a careful look. Cover the headstock, lay it side by side with a Fender, plug them both into the same amp & play them, then ask potential buyer which they'd rather own! Lol.