Thinking about some of the guitar players that gained fame back in the earlier days and are still with us today, like Beck, Page, Santana, Richards, etc., just to name a few.
The list could be enlarged by adding players that have recently passed - King, Berry, etc.
Guitar players who were there not only in the days before the after-market pickup craze, but who also continued to play after the craze took hold
Rewinding existing pickups or having a custom pickup made wasn't well known to the general guitar playing public back then. But, was kind a secret, insider, thing that some pros used. A lot of the guitarists you mentioned were early customers of the guitar techs who eventually formed full fledged companies.
For example, did You know that Seymour Duncan rewound pickups for Jeff Beck (the JB pickup) and other rock stars. That's how he got started.
Larry DiMarzio got popular in the NYC rock scene by doing rewound pickups before he started selling his Super Distortion in 1971 to guitarists looking for more, like Ace Frehley.
Bill Lawrence and Kent Armstrong also were doing the same in the mid to late 60's although they didn't quite have the business savvy as Duncan and DiMarzio.