Yes, I think this is the key. I also think that so many men act so badly, on so many levels, even or especially when they think they're being nice, that a man who can figure out how to not be a douche, and understands and believes in the value of it, will have no trouble attracting women that other men assume are out of his league. As for mens' taste, I think most humans are very influenced by our environments, and men are told what to like from day one. They get judged for who they like as children. I know for a fact that as a grown adult, people think more of a man who has a wife that qualifies as "hot". So I think there are A LOT of men that don't have the confidence to like who they like and tell the rest of the world to pee up a rope. And then they assume they're not good looking enough for a woman they want, or think they want. I feel certain that one of the reasons my wife is a lot younger than me is how long it took me to realize how attractive to women I actually am.