A question for Fender employees - which factory makes the most sales ?

[moonman2]

Just wondering which of the factories makes the most sales (unit sales - I wouldn’t expect divulgence of profits) ...
Fender Corona USA, Ensenada (Mexico), or one of the Asian factories ?
In other words; do the American models outsell the Mex or Asian models ... or vice versa ?

 

[LightsOn45]

My guess is that they won’t make that data available to the public.

 

[JohnnyThul]

Quantity, or turnover?

Quantity is pretty obvious, I'd say

 

[ReverendRevolver]

Not publicly traded company, not public knowledge.

If you mean volume in pieces, that answers itself. Percent growth they divulged in 2020.
They have no obligation to share sales or profit dollars, nor any way to prove they aren't lying....

 

[John C]

Just wondering which of the factories makes the most sales ...
Fender Corona USA, Ensenada (Mexico), or one of the Asian factories ?
In other words; do the American models outsell the Mex or Asian models ... or vice versa ?

You also have to factor in that Fender doesn't own the Asian factories - they just contract with existing factories like Cort (Cortek might be the parent company name??) for Indonesian models, FujiGen for Japanese models, etc. They own the USA and Mexican factories.

My guess is that they won’t make that data available to the public.

Not publicly traded company, not public knowledge.

If you mean volume in pieces, that answers itself. Percent growth they divulged in 2020.
They have no obligation to share sales or profit dollars, nor any way to prove they aren't lying....

This is correct - private companies typically don't divulge that information. PRS is an outlier - you can approximate their USA output by looking at their annual serial number ranges, but I don't believe they share that info for the SE models.

 

[Minivan Megafun]

Considering they sell probably 20 Squiers for every 1 USA model, you can guess.

 

[budglo]

Sales is kind of deceiving imo. It doesn’t account for those who hold on to their guitars. I can see Asian guitars out selling all others mainly because they go to many people who are just starting out among others . On the other hand , I haven’t purchased a Strat in 8 years.

 

[thechad]

Just a guess but I’d say they sell the most amount of squires, 2nd is Mexican models, 3rd USA models, and lastly and leastly custom shop models.
Cheaper models get bought by people learning or starting out, getting forgotten in a closet or sold or traded while someone searches for their sound, look or feel.
The most expensive custom shop guitars are bought by experienced players who know what they want. Once they get it they will keep it and play it for much longer, maybe even life.

That’s my guess, but I bet it’s pretty close to the reality of it.

 

[BigDaddyLH]

Just a guess but I’d say they sell the most amount of squires, 2nd is Mexican models, 3rd USA models, and lastly and leastly custom shop models.
Cheaper models get bought by people learning or starting out, getting forgotten in a closet or sold or traded while someone searches for their sound, look or feel.
The most expensive custom shop guitars are bought by experienced players who know what they want. Once they get it they will keep it and play it for much longer, maybe even life.

That’s my guess, but I bet it’s pretty close to the reality of it.

That makes sense -- a pyramid. If USA models sold more than MIM or Squires, why would they bother with the latter two?

 

[trandy9850]

In dollars or units?

 

[moonman2]

In dollars or units?

Units.

 

[moonman2]

Quantity, or turnover?

Quantity is pretty obvious, I'd say

Shouldn’t the turnover be a major determinant of quantity anyway ?
Surely the evidence of the profits should influence the production quantity.

 

[BigDaddyLH]

Units.

That's going to skew it even more towards the cheaper models.

 

[Mjark]

Cheapest sells the most.

 

[Brent Hutto]

Not sure why anyone would seriously entertain the notion that $800 guitars would sell more units than $300 ones or that $2,000 guitars would sell more units than $800 ones. Unless I guess you think internet forums full of guys with $150,000 worth of guitars stacked up in the corners of their house are more than literally one in a million compared to people who just go buy one cheap guitar.

 

[BigDaddyLH]

Not sure why anyone would seriously entertain the notion that $800 guitars would sell more units than $300 ones or that $2,000 guitars would sell more units than $800 ones. Unless I guess you think internet forums full of guys with $150,000 worth of guitars stacked up in the corners of their house are more than literally one in a million compared to people who just go buy one cheap guitar.

There's that Veblen-something-or-other... A winery where I live raised the price of their "Oculus" wine and sales increased!