2024 Ford Ranger reveal today, Tacoma and others of interest coming soon.

[schmee]

My grandson finally got delivery on his Rivian. Man, that's a lot bigger vehicle than I envisioned!

 

[BigDaddyLH]

My grandson finally got delivery on his Rivian. Man, that's a lot bigger vehicle than I envisioned!
View attachment 1128302

One of those floated by me in a parking lot this past weekend.

 

[schmee]

One of those floated by me in a parking lot this past weekend.

That front end is butt ugly if you ask me, but hey, you cant get much for $100k!

 

[robt57]

That front end is butt ugly if you ask me, but hey, you cant get much for $100k!

I like it actually, let's call it distinctive looking.

The problem being some look distinctive new, but 8-10 years later it's "what were they thinking?" I wonder how the 2022 Bolt my wife drives will come off visually 10 years old...

QX80 Infinity, forget later, although better now. Those may be a dream to drive and have wrapped around you.. But to me, a lot of ugly. And a lot of money for ugly.

 

[robt57]

My grandson finally got delivery on his Rivian. Man, that's a lot bigger vehicle than I envisioned!

Welcome to the American market. Look at the first import vehicles decades ago. Compare same model to US current versions. A Toyota PU truck we used to call TOYota...

Minvan is another. Just sold my PHEV Pacifica to Carmax and bought a Sedona LX. 5000+ lb and 4450 lb, How is that mini is beyond mini/me. Pacifica fit 4x8 sheets with doors closed.

 

[badscrew_projects]

Pacifica fit 4x8 sheets with doors closed.

That’s what I’m saying, you don’t need a truck

 

[Happy Enchilada]

I'd like to see a head-to-head with this new Ford against Chevy's ZR2 Colorado.
For starters, I'm guessing the Chevy will be at least $20K cheaper.
That's a lot to pay for hype.
And as far as off-road capability, I'm guessing the Ranger Raptor is chockablock full of flashy bolt-on goodies, much like the Jeeps whose owners desperately want to be taken seriously.
The trades have said the Chevy would go toe-to-toe with the big Raptor for years.
So it probably goes for its kid brother.

Last time I went vehicle shopping, I was tearfully leaving my '99 Explorer Sport 2 door.
I drove it almost 200K miles and it was equipped with the now-extinct 4 liter V6.
It got 21 mpg on the highway and would climb a tree.
I test drove all kinds of rigs. Not the then-nascent Ranger, because it lacked legroom.
And who wants to pay upwards of $40K for a truck with a 4-banger?
At least Ford is offering some big boy motors in the Ranger now.
But it's still infested with techno junk that a real 4x4 doesn't need.

There are lots of Raptors around these parts.
Normally owned by level-3 dbags who never go off a paved road and never haul anything in the bed other than pallets of food from Costco and mountain bikes.
And some are owned by soccer moms, like the ones who love Barbie Jeeps and the new Bronco Sport (it's sporty like me!!!).
The Ranger Raptor will find its niche - probably Raptor owners looking for something that doesn't suck as much gas for the most part.

The original Ford Ranger was economical, rugged, and cheap to own and maintain.
This new generation, like the youngsters who pay $7 for a coffee milkshake, ain't.
And nothing screams "America Truck Yeah!" like a 20-something Chinese spokesmodel in lingerie.
Maybe they'll bring out a Raptor Anime Fantasy variant.

 

[chris m.]

I'd like to see a head-to-head with this new Ford against Chevy's ZR2 Colorado.
For starters, I'm guessing the Chevy will be at least $20K cheaper.
That's a lot to pay for hype.
And as far as off-road capability, I'm guessing the Ranger Raptor is chockablock full of flashy bolt-on goodies, much like the Jeeps whose owners desperately want to be taken seriously.
The trades have said the Chevy would go toe-to-toe with the big Raptor for years.
So it probably goes for its kid brother.

Last time I went vehicle shopping, I was tearfully leaving my '99 Explorer Sport 2 door.
I drove it almost 200K miles and it was equipped with the now-extinct 4 liter V6.
It got 21 mpg on the highway and would climb a tree.
I test drove all kinds of rigs. Not the then-nascent Ranger, because it lacked legroom.
And who wants to pay upwards of $40K for a truck with a 4-banger?
At least Ford is offering some big boy motors in the Ranger now.
But it's still infested with techno junk that a real 4x4 doesn't need.

There are lots of Raptors around these parts.
Normally owned by level-3 dbags who never go off a paved road and never haul anything in the bed other than pallets of food from Costco and mountain bikes.
And some are owned by soccer moms, like the ones who love Barbie Jeeps and the new Bronco Sport (it's sporty like me!!!).
The Ranger Raptor will find its niche - probably Raptor owners looking for something that doesn't suck as much gas for the most part.

The original Ford Ranger was economical, rugged, and cheap to own and maintain.
This new generation, like the youngsters who pay $7 for a coffee milkshake, ain't.
And nothing screams "America Truck Yeah!" like a 20-something Chinese spokesmodel in lingerie.
Maybe they'll bring out a Raptor Anime Fantasy variant.

I agree with everything in the post except the part about the 20-something Chinese female. As long as the person
is an American, their ethnicity or gender should not matter. It's pretty sad if only white males can be thought of as being congruent with a truck's "image". Now, if the person is actually a Chinese national, that doesn't make much marketing sense unless their target market is actually China.

 

[Mike Eskimo]

That front end is butt ugly if you ask me, but hey, you cant get much for $100k!

Tons of Rivians around here.

To me, they look like a Miyazaki anime character. Like it’s parked next to the cat bus.

And they’re friends !

I like it actually, let's call it distinctive looking.

The problem being some look distinctive new, but 8-10 years later it's "what were they thinking?" I wonder how the 2022 Bolt my wife drives will come off visually 10 years old...

QX80 Infinity, forget later, although better now. Those may be a dream to drive and have wrapped around you.. But to me, a lot of ugly. And a lot of money for ugly.

Compare the Bolt to that little electric BMW that it most closely resembles.

I agree with everything in the post except the part about the 20-something Chinese female. As long as the person
is an American, their ethnicity or gender should not matter. It's pretty sad if only white males can be thought of as being congruent with a truck's "image". Now, if the person is actually a Chinese national, that doesn't make much marketing sense unless their target market is actually China.

I wonder if Ford ever actively or softly marketed to one specific niche of the female gender that was always extremely loyal to rangers. Brand loyalty is something that should be nurtured, and they definitely had it with those women.

It’s like when the hip-hop community jumped on the Timberland and Carhartt lines of clothing/footwear. Both of those companies were not shy with their marketing efforts.

 

[BigDaddyLH]

I wonder if Ford ever actively or softly marketed to one specific niche of the female gender that was always extremely loyal to rangers. Brand loyalty is something that should be nurtured, and they definitely had it with those women.

How could they get between them and their Subarus?

 

[schmee]

Tons of Rivians around here.

To me, they look like a Miyazaki anime character. Like it’s parked next to the cat bus.

And they’re friends !


Compare the Bolt to that little electric BMW that it most closely resembles.


I wonder if Ford ever actively or softly marketed to one specific niche of the female gender that was always extremely loyal to rangers. Brand loyalty is something that should be nurtured, and they definitely had it with those women.

It’s like when the hip-hop community jumped on the Timberland and Carhartt lines of clothing/footwear. Both of those companies were not shy with their marketing efforts.

Obviously for a generation that grew up on this:

 

[Mike Eskimo]

Since I live in a tiny, earthy/crunchy town, I always just think of Subaru under the huge umbrella of earthy/crunchy.

 

[BigDaddyLH]

Crunchy granola?

 

[imwjl]

I'd like to see a head-to-head with this new Ford against Chevy's ZR2 Colorado.
For starters, I'm guessing the Chevy will be at least $20K cheaper.
That's a lot to pay for hype.
And as far as off-road capability, I'm guessing the Ranger Raptor is chockablock full of flashy bolt-on goodies, much like the Jeeps whose owners desperately want to be taken seriously.
The trades have said the Chevy would go toe-to-toe with the big Raptor for years.
So it probably goes for its kid brother.

Last time I went vehicle shopping, I was tearfully leaving my '99 Explorer Sport 2 door.
I drove it almost 200K miles and it was equipped with the now-extinct 4 liter V6.
It got 21 mpg on the highway and would climb a tree.
I test drove all kinds of rigs. Not the then-nascent Ranger, because it lacked legroom.
And who wants to pay upwards of $40K for a truck with a 4-banger?
At least Ford is offering some big boy motors in the Ranger now.
But it's still infested with techno junk that a real 4x4 doesn't need.

There are lots of Raptors around these parts.
Normally owned by level-3 dbags who never go off a paved road and never haul anything in the bed other than pallets of food from Costco and mountain bikes.
And some are owned by soccer moms, like the ones who love Barbie Jeeps and the new Bronco Sport (it's sporty like me!!!).
The Ranger Raptor will find its niche - probably Raptor owners looking for something that doesn't suck as much gas for the most part.

The original Ford Ranger was economical, rugged, and cheap to own and maintain.
This new generation, like the youngsters who pay $7 for a coffee milkshake, ain't.
And nothing screams "America Truck Yeah!" like a 20-something Chinese spokesmodel in lingerie.
Maybe they'll bring out a Raptor Anime Fantasy variant.

On paper and in reality we looked at all the competitors. The current GM stablemates or cousins are much improved and there are no such price differences for comparable models within brands or across brands. It's not available yet but what Toyota has published puts the product line in its own league beyond or above the competition.

A first thing that stood out with the to me improved GM (2023 on) is short bed only and no manual transmissions. I don't care about the 6 speed like my wife but it was not two weeks ago when as associate with a new Colorado and cap on it could not carry what our minivan can. The Tacoma will have long bed options with all cab configurations. I'm not going to own a pickup again if I still have to rent a larger one on occasion.

The Ford dealer said 2024 Ranger will only be 5 ft bed and 4 door. Now Ford www site has a build and price and it confirms that.

GM cleaned up the undersides which is good and a long-running Toyota advantage.

In addition to the bed length, transmission and powertrain options the others don't have, Toyota is packaging 3 of the 8 versions with very capable tire sizes off road and far superior for covering distances.

If history repeats I won't care if the Toyota costs more up front because the 4 I had and have reflect their reputation. Fewer problems and far superior resale. Always easier to work on if you do.

I don't know what to say about your Chinese comment. That's where some of GM's best comes from and the world's largest market. The rest is a bit troubling and I'm not going there.

I'll be waiting for the market to change, more info on the new pickups, but I'm in queue for a long bed hybrid, and would consider the 6 speed version. Though "Trailhunter" is shown in 4 door long bed, the dealer understands there will be other long bed 4 doors.

Sure there's hype but the market is telling. The Jeep pickup has rebates. The GM has finance package marketing. There are more choices than ever. There has to be good reasons (substance) for the expensive Toyota to stay a market, reliability and resale value leader for so long. Now they have an updated model line beyond anyone else's.

 

[Twofingerlou]

Pretty much the truck designed by people who never need to use a truck. So much bloatware in both function and design for a truck. A truck needs to be designed around performing actual work in hauling / towing. Nobody needs 4 doors and a tiny cargo bed except garage sale shoppers. Gear ratio is way too tall as well just like all trucks these days. I suppose it could tow a trailer okay, but so can an old Lincoln Town Car.

Everyone has their own tastes in trucks, but I don't look at that thing and see "work". I see a passenger car that will only haul water softener pellets, dog food, and some landscaping mulch it's whole life...and maybe pull a Harley on a trailer during Sturgis.

I haven’t towed with any of these newer/smaller trucks but I’ve felt the tow ratings are a bit generous lol. I drive all day for work and see some people pulling some stupid stuff with these little rigs, it’s kinda scary. Then again I’ve seen some people pulling 35 foot fifth wheel campers with ecoboost F-150’s

My 2017 Silverado 3/4 ton gasser with 4:10’s out back is rated for 14K, again I think that’s a stretch. I’ve had about 8500 out back with the combined weight of my trailer and suburban, it gets it done really well but not sure I’d be comfortable going over 10k with that setup.

I think some people forget the braking aspect when towing comes to mind, that was another reason I traded my half ton in for my 3/4 ton, more brake peace of mind. People can hook a 4,000 pound camper to that little thing but how well is it gonna stop in a hurry with little brakes.

 

[buster poser]

I'd like to see a head-to-head with this new Ford against Chevy's ZR2 Colorado.
For starters, I'm guessing the Chevy will be at least $20K cheaper.
That's a lot to pay for hype.

That's also a lot of guessing to make an ill-informed point when you could just look up the actual numbers. But here's a comparison since you asked.

Tacomas don't currently cost anywhere near $20k more than a comparable Colorado. Tacomas start at $28,250 and the ZR2-competitor TRD Pros begin at $47,685. The Colorado starts at $29,200 and tops out w/the ZR2 spec at $46,800. . Functionally identical pricing throughout the lineup, so like... on what possible basis are you coming to this "guess" about an impending $20k price hike on the Tacoma?

Debating the offroad merits or whatever is a whole other thing, but the fact is the Toyota will retain a far greater percentage of its original price when you sell it; nationally, cars.com shows 2017 ZR2s currently fetching around $28-30k. TRD Pro Tacomas of the same year... you're lucky if you find one under $40k and it will only be just under. That's before we get to expected reliability and history is not favorable for Chevrolet here in comparison to Toyota.

 

[chris m.]

I haven’t towed with any of these newer/smaller trucks but I’ve felt the tow ratings are a bit generous lol. I drive all day for work and see some people pulling some stupid stuff with these little rigs, it’s kinda scary. Then again I’ve seen some people pulling 35 foot fifth wheel campers with ecoboost F-150’s

My 2017 Silverado 3/4 ton gasser with 4:10’s out back is rated for 14K, again I think that’s a stretch. I’ve had about 8500 out back with the combined weight of my trailer and suburban, it gets it done really well but not sure I’d be comfortable going over 10k with that setup.

I think some people forget the braking aspect when towing comes to mind, that was another reason I traded my half ton in for my 3/4 ton, more brake peace of mind. People can hook a 4,000 pound camper to that little thing but how well is it gonna stop in a hurry with little brakes.

I have the Colorado with the Duramax diesel engine. It tows like a champ. As far as braking goes, when I pull my Grady White on its trailer I am very happy that the trailer has its own disc brakes. One time the trailer brakes weren't working and stopping with just the truck's brakes was quite challenging. I had to look WAY down the road and be super careful, because I needed a long runway. The towing rating for the Colorado diesel in 4x4 is 7,600 lbs. I haven't weighed it, but I'm guessing from posts on line that boat on trailer with fuel and water probably ballparks somewhere around 5,000 lbs.

 

[robt57]

To me, they look like a Miyazaki anime character. Like it’s parked next to the cat bus.

And they’re friends !

View attachment 1130189

That's more of a Cat-a-pillar bus wit all dem laigs..

 

[imwjl]

You don't need tremendous amounts or power for towing nor do you need a particularly large vehicle. Many of the @Toto'sDad stories are when semi tractors only had 238 to 350 HP and torque not even as much or similar as modern pickups. All over the world semi tractors with wheelbase smaller than a lot of USA pickups travel passes with shorter wheelbases too.

It has been a long time since I've driven semi but basic rental pickups safely pull the two axle trailer at work and when I rent an open one and fill it with rocks. I just don't pull a trailer fast nor close to anyone in front of me. No vehicle spec will change that even if I was back driving a semi.

I don't know what the new Toyotas will have for final ordering specs but past generations used to have a heavy duty brakes package. Their pickup head engineer has been in some YouTube videos. For towing he said they will have in cab brake controls and also said their product for heavy duty towing is a full-sized pickup.

The brand loyalty thing is understood, some are much improved, but Toyota's reputation is well-earned and legit. Prices are all close enough where I'll spend modest amounts more to get it on back side whether a vehicle or a house.

 

[charlie chitlin]

A modern Ranger is bigger than my '78 F150 was.
F150s are just bloated and obscene.
And I'm pretty sure you can't fit a sheet of plywood in one.