2020 70th Broadcaster anniversary: a petition for a '50 Broadcaster Reissue

Discussion in 'Telecaster Discussion Forum' started by rze99, Mar 22, 2019.

Should Fender do a 2020 USA '50 Broadcaster Reissue?

Poll closed Jun 30, 2019.
  1. Yes

    69 vote(s)
    87.3%
  2. No

    5 vote(s)
    6.3%
  3. Other idea

    5 vote(s)
    6.3%
  1. rze99

    rze99 Poster Extraordinaire

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    2020 is the 70th anniversary of the original Broadcaster.

    I think Fender should do a Fender USA production line '50 Broadcaster Reissue with the correct decal and new '50 pickups wound to proper spec.

    Not a Custom Shop model like the very limited 60th reissue, but a correctly appointed nitro-finished, AVRI '50 Broadcaster model with the right colouring. Priced at AVRI 52 point.

    I am sure Fender can do a deal with Gretsch on the name rights. It would not compete with the collector 60th edition, but be more affordable while being one to aspire to for the Baja owner market.

    What say you?
     
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  2. gitarjoe

    gitarjoe Tele-Afflicted

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    I think leo did one when he went to G&l, and Gretsch did the no, no again.
     
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  3. RadioFM74

    RadioFM74 Tele-Afflicted

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    I say yea
     
  4. Piggy Stu

    Piggy Stu Friend of Leo's

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    Fender own Gretsch don't they?

    Limited run of 100 would def sell
     
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  5. Manothemtns

    Manothemtns TDPRI Member

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    I couldn't agree more. Great topic. Thanks for bringing such an important anniversary to the attention of the forum. I, for one, was unaware of the status. Perhaps if there's enough input Fender might actually listen and keep the reissue, as you say, within reach...meaning non-custom shop.

    Sent from my XT1650 using Tapatalk
     
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  6. rze99

    rze99 Poster Extraordinaire

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    They would indeed.

    But that's where we differ. Why 100? The 60th Custom Shop was as rare as rocking horse poo and more limited than 100.

    I'm talking a regular AVRI Anniversary model.
     
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  7. BigDaddyLH

    BigDaddyLH Telefied Ad Free Member

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    The could always reissue a '50 Esquire (one pup or two) or a '51 Nocaster.
     
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  8. PeterUK

    PeterUK Poster Extraordinaire Silver Supporter

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    I voted yes, but what do you want from this RI?

    For me the neck profile of the Broadcaster is what I’m interested in. Would you want the defects:

    - neck pocket overhang
    - the poorly aligned string ferrules
    - the early wiring with the ‘odd’ neck wiring

    Many of these ‘defects’ were ironed out through the Nocaster and Blackguard Telecasters and the wiring changed later to make the pick ups more useful, but would you like to see them retained?

    And what about the pick up ‘strength’. Many of the early Brodcasters had hot bridge pick ups. What would be your preference?

    Great thread. Looking forward to seeing this develop.

    :) Peter
     
    Last edited: Mar 22, 2019
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  9. Sax-son

    Sax-son Tele-Meister

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    If they start coming out with the "Broadcaster" that would take the uniqueness out of those guitars. I would rather Fender attempt to finally issue the original Marauder instead. I have always been curious about that one.
     
  10. BigDaddyLH

    BigDaddyLH Telefied Ad Free Member

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    It just hit me: if Gretsch could stop Fender from naming a guitar after their drum kit, what about Boss' Katana amp and the Fender Katana guitar? Why didn't Fender stop the name from being reused?

    [​IMG]
     
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  11. adjason

    adjason Friend of Leo's Silver Supporter

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    I agree but they should probably hold out for the 75th anniversary
     
  12. AxemanVR

    AxemanVR Tele-Afflicted Ad Free Member

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    Good idea, then maybe I’ll be able to save up enough to get one!

     
  13. AxemanVR

    AxemanVR Tele-Afflicted Ad Free Member

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    If Fender was really cool they’d offer them up at 1950’s prices as well.

    Then they’d sell a chitload of them! (Think about it Fender... “Economy of Scale”?) ;)


     
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  14. Red Bread

    Red Bread Tele-Meister

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    Cause Fender wanted everybody to forget that one
     
  15. PeterUK

    PeterUK Poster Extraordinaire Silver Supporter

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    No, Gretsch is still an independent company but the sale and marketing for Gretsch guitars, equipment and merchandise is done for them by FMIC.

    The name infringement in 1950 was because Gretsch had a snare drum called the Broadkaster and they wrote to Fender (who the time were struggling financially and operationally) and any potentially legal battle would have been a drain on their limited financial resources so they acknowledged the ‘cease and desist’ letter from Gretsch and snipped off the Broadcaster part of the decals leaving them with the ‘Nocaster’ until Telecaster was added in 1952.

    I would imagine that because of clearly defined documented history both parties would agree to a RI using the Broadcaster name and as with the last CS RI both could gain marketing points and recognition for such a guitar.

    :) Peter
     
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  16. rze99

    rze99 Poster Extraordinaire

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    Wow a new one on me.

    I know that Leo Fender released a listed ASAT Broadcaster when at G and L...
     
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  17. Piggy Stu

    Piggy Stu Friend of Leo's

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    It goes beyond sale and marketing: they develop and produce Gretsch guitars, don't they, under licence?

    Whilst there can remain a Gretsch somewhere that takes royalties, if they don't develop, produce, market or sell the guitars, they are a bit like Les Paul himself. He owned his name but you wouldn't really think of him owning a guitar business?
     
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  18. Piggy Stu

    Piggy Stu Friend of Leo's

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    More to do with the fact no one is going to confuse these things and Fender is big enough to push back now

    All sorts of businesses reference birds and trees and animals/whatever in branding. To use a word that isn't trademarked/by consent where there can be no confusion isn't so hard

    I still wouldn't sell a plus size macintosh as a Big Mac though
     
  19. archetype

    archetype Fiend of Leo's Silver Supporter

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    Other than the Broadcaster decal, I don't see enough standardization to create a "Broadcaster" feature set. There's the Nacho book, and other documentation, that shows the Broadcasters could have U, V, C, and D neck profiles. Pickup winds and winding tension were uncontrolled and, despite current marketing by pickup makers, there is no consistent tone that we can call Broadcaster tone. Even Fender's own Broadcaster bridge pickup is just someone's idea of what we wish a Broadcaster pickup was.

    Seems to me that a reissue Broadcaster would just be a CS '51 Nocaster with a Broadcaster decal.
     
  20. warrent

    warrent Friend of Leo's

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