This has nothing to do with GAS and the relative value of the myriad of possible cable purchases on the internet today, but it's my cable story, and I feel like telling it.
When I was about 14 I had an old tube amp that the neighbor gave me. My buddy's big brother redid it (He must of been bored) so I never could remember what brand it was, but maybe it was a Kent, it was plywood for sure. I had that and a grey molded cable and my first electric, an Aim(e)s telecaster at my grandparent's house, while visiting them, in Columbus Nebraska.
I took my birthday or Christmas money or something and trotted down to Columbus Music and purchased a Whirlwind 1/2 coily:1/2 straight cable because I saw them in an ad in Guitar Player magazine, and didn't realize how silly the idea was, trotted back to my Grandparents house and plugged in my old guitar into my old amp with my new cable. It made such a big difference, I could hardly believe it.
It was like I had a new amp, it was so much louder.
I've been a strong believer in fat cables and tiny tube amps ever since.
1 cable, 1 guitar 1 amp = all the tonez + nowhere to hide.