Fender continues to offer a wide range of guitars at a wide range of price points, satisfying many, many customers. I have nothing at all against Fender and own a bunch of actual Fenders. I think they are much more oriented to the consumer and much more creative than Gibson is these days. I like the analogy to small block V8s and Colt 1911s. Pretty much nails it in my opinion. G&L is an interesting company. I've had a couple-- an old vintage one and a Comanche. The construction is impeccable, including their lower cost Tribute series. But I concluded I don't like their strategy of going with hotter, ceramic pickups while providing a PTB circuit, such as Reverend also does.