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Asher Guitars WD Music Products Amplified Parts Mod Kits DIY Nordstarnd Pickups Warmoth.com

What font for the 50's Fender logo?

Discussion in 'Telecaster Discussion Forum' started by KokoTele, Feb 14, 2008.

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  1. AndreasF

    AndreasF TDPRI Member

    Age:
    38
    33
    May 13, 2004
    Norway
    Indeed. Nice logo! :D
     

  2. Tony474

    Tony474 Poster Extraordinaire Platinum Supporter

    Age:
    70
    Apr 16, 2007
    North Bushey, England.
    :D :D
     

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  3. Fatmanstratman

    Fatmanstratman Poster Extraordinaire

    So anyway.... getting back to eryque's actual question.... I think its clear that there IS no such thing as a Fender "Spaghetti" font, and that whatever word is required needs to be individually "custom" made in a style SIMILAR to the spaghetti "Fender".

    We have over 5000 fonts available to us throughout the office (most of which are just slight variations on a theme, with a slightly different name, e.g. Arial = Switzeland = Helvetica etc.), and I don't need to wear a "graphics professional" hat to tell you that it is not even worth LOOKING for a font similar to the "spaghetti" design - it does NOT exist.

    To cut through the chat and save some band width, maybe if eryque could just let us know exactly WHAT NAME or WORD he requires, I'm sure that one of the "graphics professionals" would be pleased to help out?

    I think Moggl has shown that it is not exactly "rocket science"? We had a similar thread about producing the TDPRI logo in the "spaghetti" style a few months ago, which was quickly sorted with the minimum of fuss, and without the need for any pro input........

    eryque, if nobody else can help you, get in touch with me. We'll sort something out for you. No fuss, no BS, no charge....:D
     

  4. bajaman

    bajaman TDPRI Member

    17
    Jan 8, 2008
    Nijmegen, Holland
    well, if it is that ease.... I woukd like my last name in Fender Spaghetti Style: Who can do a "Gebbink" in spaghetti?
     

  5. Tony474

    Tony474 Poster Extraordinaire Platinum Supporter

    Age:
    70
    Apr 16, 2007
    North Bushey, England.
    Total nitpicking, really, but while Switzerland is Corel's take on Helvetica (the name gives it away), Arial is something else - it's a Monotype face with similarities to both Helvetica and Univers, but with important differences from either.

    I wish I had time to design and develop a "Spaghetti" font - after this thread I'm tempted just for the hell of it - but creating a one-off word or logo's one thing, doing a full font with upper- and lower-case characters, punctuation and diacritical (accent) marks and all the rest of it is a whole 'nother can of worms. Maybe some day...
     

  6. ganzua

    ganzua Tele-Meister

    378
    Dec 24, 2006
    nowh
    Did Fender published any advertisement, booklet, catalogue... using the Fender Spaguetti font and using more letters? If any available you could extract more characters for your custom logo.

    Once produced, how do you apply the logo to the headstock?

    I always wanted to put my name "perdicion" in a custom made tele :D
     

  7. Poppatwang

    Poppatwang Friend of Leo's

    Mar 17, 2003
    St. Paul, MN
    You'd get a kick out of visiting the Hamilton wood type museum in Two Rivers,
    Wisconsin. One of the curators is (in his spare time) digitizing some of their
    vast collection of typefaces. I was fascinated, but couldn't linger as long as
    I wanted since my wife was bored. Imagine that.:lol:
    http://www.woodtype.org/
     

  8. Tony474

    Tony474 Poster Extraordinaire Platinum Supporter

    Age:
    70
    Apr 16, 2007
    North Bushey, England.
    Bored? BORED?? There's enough in the history, art and craft of typography to keep a mind occupied for a lifetime or two. What I found very engaging was Hatch Show Print in Nashville - apparently the very last shop in the USA still printing from woodcuts. As it happened, the first time I went in there I was on vacation from a job in a firm with one of the few working olde-worlde letterpress shops in London and I spent ages just checking out the various presses and machinery, including a Miehle cylinder of a type I hadn't seen before. I'll investigate that website with interest.

    Mind you, the ladies, bless 'em, sometimes don't appreciate these things. My wife couldn't tell a Telecaster from a nuclear disaster - maybe they don't have them on her planet...:D
     

  9. Tom S

    Tom S Friend of Leo's

    Aug 3, 2005
    As someone who spent 25 years in the advertising industry, I am quite familiar with graphics creation (especially logos) and font use and manipulation.

    The upshot is that everything Tony says is true. The lengths one is willing to go to is the deciding factor of whether or not it's "rocket science." Sure, it's easy to bang out something that may be "close enough" in five or ten minutes. But like the examples shown here, it will look like a five minute effort.

    Getting even a single word just right can be a fairly tedious task in a program like Illustrator, like anything else that requires craftsmanship. An entire font would be a lot of work. And of course the vast majority of letters and numbers would be based on the interpretation of the person creating it.

    Maybe there's a small market for someone willing to create one-offs. Any eager beavers out there? I know I don't have the patience for that anymore.

    Better yet, if you're creating a logo for your personal guitar, why not use your imagination and create something personally unique?
     

  10. neocaster

    neocaster Poster Extraordinaire

    Jan 26, 2006
    Chester County, PA
    The great thing about a hand drawn logo is that, to this day, it can still be done by anyone. It can even be scanned and duplicated. I love the spaghetti script, but if Leo Fender had made fishing nets, I doubt I'd give a rat's bottom about it. They could have this discussion on the fishing net board.

    There are enough available locations in the ascii character map to get both uppercase small "e" characters, you'd just have to paste one from a map or use an alt- sequence to call it. I'm hesitant to mention that in the time we've been talking about it someone could have done it. I wonder if Fender has the typeface in their marketing department. Something tells me the answer is yes.
     

  11. Tony474

    Tony474 Poster Extraordinaire Platinum Supporter

    Age:
    70
    Apr 16, 2007
    North Bushey, England.
    Gor blimey, everyone's an expert! Uppercase small "e" characters... that's a new one! Pardon my mirth. And ASCII and ANSI are two different things. My Dad, rest his soul, had a saying: "If you ain't got no socks, you can't pull 'em up." You can do as many ALT + sequences as you like (a Windows command - that in itself is revealing...) but if the characters don't exist, as we have fairly comprehensively established, not all the character maps in the world are gonna help.

    As I said before, being in possession of the technology is one thing. Anyone can do that just by spending the money. Knowing what to do with it once you've got it is quite another thing. It's great that people are inspired to use the tools available to them creatively to turn their ideas into reality, but there are limits to what can be done without specialised knowledge, experience and training. The last thing I want to do is to seem to be talking down to anyone, but it's nevertheless so true that anything is possible until you know what you're talking about.
     

  12. neocaster

    neocaster Poster Extraordinaire

    Jan 26, 2006
    Chester County, PA
    Hey Tony,

    I'm glad you need to be condescending about it. Not being in the business, I lack the words to describe a character that has the form of an uppercase "E", but the height of the lowercase letters surrounding. it. You may have a term to describe it, but you haven't shared it. As for my "socks" I've never claimed to be in anything more than dollar store thongs all along. So you can educate me or you can be a dillhole. If talking down were the last thing you wanted to do, you would have chosen different words.
     

  13. Tom S

    Tom S Friend of Leo's

    Aug 3, 2005
    They're usually just called small caps.

    I don't really find Tony to be condescending, but maybe some folks could. I can't speak for him, but maybe he's carrying some of the same baggage that I do from being in a related industry. That is the idea that because we are in the digital age, everything can be done on a computer simply with a few clicks of a mouse.

    I'm not accusing anyone here of that, but my industry in particular suffered (and I'm sure continues to suffer; thank God I'm out of it) with this issue, from clients who don't understand that it takes talent and skill to operate programs and get professional results, and don't want to pay for it. 20 hours for that logo???? LOL, it was very common.
     

  14. Tony474

    Tony474 Poster Extraordinaire Platinum Supporter

    Age:
    70
    Apr 16, 2007
    North Bushey, England.
    Tom answered for me while I was watching TV... quite right, simply small caps, but I explained the pitfalls of using them early on in the thread - it's not as straightforward as it may seem. Sorry if the written word didn't read the way my thoughts sounded, if you know what I mean. I didn't intend to condescend but I do stand by the points I made.

    I have to agree with you, Tom - this isn't the place to go into detail, of course, but available technology is very much a mixed blessing.
     

  15. Tom S

    Tom S Friend of Leo's

    Aug 3, 2005
    Fo' shizzle.
     

  16. Ira7

    Ira7 Poster Extraordinaire

    Age:
    61
    Jan 8, 2008
    Coral Springs, FL
    Fender logos were never fonts--they're pieces of artwork: Something someone drew, based on something else they saw.

    And that's why only F, e, n, d and r exist for "Fender"--and that's it.

    Also, look at the logos for Jazzmaster, Telecaster. Precision, Strat, etc.

    Same thing.

    Same thing here as many comments above:

    I worked for a major ad agency for a lot of years and know the business. Familiar with the "Mobil" logo?

    Just look at that simple, stupid thing. Looks like a milion san serif fonts tht everyone has. But no:

    Impossible to recreate, and maybe 100 guys in the entre country can do it--after weeks of work.

    Plus, only 5 letters to begin with, one of which is red.

    This is a real TALENT to do right, and I sure don't have it.

    By the way:

    Mobil is indeed its own font. The oil companies aren't idiots, and they're one of a select few business types to actually have the money to invest in developing a complete font family that is theirs and theirs alone.

    Typography is a beautiful thing--if you're a nerd like me or like some of the other graphics nerds posting above.

    HAH!!!!!!!!!
     

  17. Jack Wells

    Jack Wells Doctor of Teleocity Ad Free Member

    Oct 19, 2003
    Albuquerque, USA
    After reading through this thread and knowing my limited computer art skills, I'm thinking the easiest way of doing a custom decal might be to sit down and spend some time with a pencil, paper and eraser. Work on it till it meets your satisfaction then scan it into your computer then do minor adjustments and resizing in the photo program of your choice.
     

  18. Tony474

    Tony474 Poster Extraordinaire Platinum Supporter

    Age:
    70
    Apr 16, 2007
    North Bushey, England.
    Precisely. And because it was hand-drawn even the two "e"s are not the same.
     

  19. Ira7

    Ira7 Poster Extraordinaire

    Age:
    61
    Jan 8, 2008
    Coral Springs, FL
    I'm telling you--don't waste your time. You're not going to be happy with the results.

    Being able to do this is a one-in-a-million talent.

    Instead, work with an existing font or fonts, and play with each letter's individual horizontal scale (condensed or expanded), and its size relative to the rest of the logo.

    And don't get fancy--most of the best, most functional logos are 100% black. No colors or shading--just font manipulation.
     

  20. Jack Wells

    Jack Wells Doctor of Teleocity Ad Free Member

    Oct 19, 2003
    Albuquerque, USA
    Hey man ......... you don't know my talent. I've made a meager living for more than 30 years based on my artistic talent. However, the custom decal I'm planning will actually be my own signature done with a brush.
     

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