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Question for NRA (and maybe other organization) members

Discussion in 'Bad Dog Cafe' started by soulgeezer, Sep 28, 2017.

  1. soulgeezer

    soulgeezer Poster Extraordinaire

    Age:
    52
    Nov 5, 2006
    Sinatra's World
    Remember, we're not talking about spam here -- Sweetwater sends 200-page paper catalogs through ground mail unrelentingly. The kind of catalogs you have to strip mountainsides of their flora to produce. Not digital annoyances, but rather glossy-paged fire hazards that pile up in the basement until they spontaneously combust!
     

  2. brogh

    brogh Super Moderator Staff Member

    Jun 26, 2010
    italy
    i can't speak for others over here, but for what i see the big paper catalogs are quite gone here, occasionally you find some furniture catalog, ikea catalog once a year, for the rest it's flyers from the local supermarkets and malls with the monthly offers, butt hey are very small, like 10 pages max.

    back in the day there were quite more, but it's a long time that i don't see a copious catalog around.

    I believe that if they're still sending out via paper it will in one way or another bring some money in.

    cheers
     

  3. Blue Bill

    Blue Bill Friend of Leo's Ad Free + Supporter

    Feb 15, 2014
    Maine

  4. LKB3rd

    LKB3rd Friend of Leo's

    Jan 10, 2013
    CT
    They spend lots of money on things unrelated to their supposed mission.
     

  5. JuneauMike

    JuneauMike Tele-Holic

    832
    May 5, 2015
    Alaska
    I kinda disagree with you there. Sweetwater and Musicians Friend don't precisely have membership. But I've bought from both and certainly the cost of that slick and thick catalog is lurking somewhere inside those items I've bought. Much as I appreciate the after sale care and all that, I do care about their administrative costs because I don't want to be priced out of their services. I consider myself a stakeholder, not a shareholder, but a stakeholder.

    Maybe the return on Sweetwater's investment is happening right now? We're discussing them. And when I start getting GAS over something, they do spring to my mind. Musicians Friend too, but their reputation is such that they don't hang around in my consciousness for very long. Hmm. But there's got to be a cheaper method of accomplishing this than cluttering our mailboxes.
     
    Mechanic likes this.

  6. BigDaddyLH

    BigDaddyLH Telefied Ad Free Member

    I used to subscribe to this red lefty rag and their renewal pitch was that if you didn't resubscribe they'd tell the FBI you did! :lol:
     
    MickM, Obsessed and Frodebro like this.

  7. tery

    tery Friend of Leo's

    Sep 21, 2012
    Tennessee
    Its OK - and better than phone calls and bills IMO ?
     

  8. notmyusualuserid

    notmyusualuserid Tele-Meister

    244
    May 3, 2016
    Scotland
    I used to get StewMac catalogues all the way from the States, after I bought some stuff.

    I didn't mind those :)
     
    tery likes this.

  9. scrapyardblue

    scrapyardblue Friend of Leo's

    Feb 6, 2007
    central illinois
    By the time I receive my monthly Smithsonian magazine on a renewal they are already asking me to renew again. They continue to do so just about every month of the sub. That's a lot of admin n mailing for a subscription that costs like $19. I think they even pay the return postage.
     

  10. Guitarzan

    Guitarzan Poster Extraordinaire

    Feb 28, 2006
    Hotlanta, GA
    There is a way to opt out of receiving all the heavy solicitation stuff. You just need to invest the time and do it.
     

  11. E5RSY

    E5RSY Poster Extraordinaire

    Age:
    50
    Mar 5, 2009
    Georgetown, TX
    I called Sweetwater directly and asked my "specialist", or whatever they call them, to not send me physical catalogs. I told him that one more catalog and they would have officially spent more money on me than I had on them. They were nice about it, and I haven't received one since. Still get their email stuff, though.
     

  12. Toto'sDad

    Toto'sDad Telefied Ad Free Member

    Jun 21, 2011
    Bakersfield
    I won't name the charity I used to support but when I discovered a retired local celebrity had raked in $280,000 in a year doing commercials for them, and that the "CEO" of the organization was raking in $95,000 a year, I kind of wondered how ANY of it got to the folks it was for. Sooooo, I don't donate no mo.
     
    nojazzhere likes this.

  13. scottser

    scottser Tele-Holic

    591
    Mar 6, 2009
    dublin
    Over here the NRA is the national roads authority.. no guns here :)
     

  14. brobar

    brobar Tele-Meister

    Age:
    42
    492
    May 30, 2017
    Colorado
    They prefer to send you something you have to hold in your hands... so they at least know you got it (even if you don't read it). If they did all of their shilling via email, most people would be like me and set up a filter to where it automatically goes in the trash before I even see it.

    I was an NRA member but the physical spam was ultimately the reason I let my membership lapse. The same goes for my wife and her Sierra Club membership.

    All of these groups believe there is strength in numbers... and to a degree that is true.
    You've got the NRA with over 5 million members and the Sierra Club with over 3 million members. I feel like both would probably have twice as many members if they just didn't spam existing members so much. I'd be fine with a quarterly email saying "hey there member... wanna donate some more?" On occasion I would. Around the time I cancelled I think I was getting something every week if not a couple of times a week. It's just too much.

    I was considering their lifetime membership, but the only way I would do that is if I could do a lifetime membership with an option to opt out of the physical mail. Email me once a quarter or even once a month. Send me a digital copy of your magazine and in that email that links to the digital copy... beg for more money there if you want. But the physical spamming is just a waste of money and trees!
     

  15. E5RSY

    E5RSY Poster Extraordinaire

    Age:
    50
    Mar 5, 2009
    Georgetown, TX
    They will do that for you.
     

  16. kennl

    kennl Tele-Holic

    968
    Feb 6, 2007
    Moon Township, PA
    I once read of a guy who purposely got on every possible mailing list and received enough paper in the mail to heat his home.
     
    clintj and badfish_lewis like this.

  17. voodooblues

    voodooblues Friend of Leo's

    Sep 12, 2012
    Berwyn, Il
    I've never seen it, but I thought I heard once that there's an online database that will give a breakdown of how much $$$ of a charity actually goes to the given cause.
     
    Toto'sDad likes this.

  18. telemnemonics

    telemnemonics Poster Extraordinaire

    Age:
    57
    Mar 2, 2010
    Maine
    The post office got cranky because they couldn't fit all my junk mail in my box if i didn't pick it up every day, and I pretty much had to get a new bigger PO box.
    Since it's a new box number, most of the junk gets returned to sender!
    So maybe just get a new PO box every few years?
     

  19. chris m.

    chris m. Friend of Leo's

    They get a break on the postage. Printing is pretty cheap. They also get to sell your name to other entities, if you're still on their lists. So by sending you stuff and not having it come back "return to sender" they can claim you are a confirmed prospect and the address is still good. I'm sure they also calculate the ROI overall....or they'd be stupid. Whether it be Victoria's Secret, StewMac, or Sweetwater, my experience is that if you never buy anything for a few years usually you drop off. I guess I should have bought the occasional pair of underwear so I could keep getting all those gorgeous pictures. As far as NGOs go, when it comes to getting memberships/donations, the very best prospects are always the ones who have demonstrated a willingness to give in the past. They already know that you have had a favorable attitude and have some $$ jangling around, most likely. A much better return rate than someone new. Even if they have to nag everyone five times to get 10% of the people to sign up, it's still a better ROI. If they do want to try for totally new prospects they buy a list-- whether it be subscribers to Bicycling Magazine or recipients of the Sweetwater catalog-- whatever their marketing research says lines up with the demographic that would be more likely to be interested in what they're selling. I'm amused when the marketing correlations end up with me getting really weird stuff. For example, maybe I buy a part for a Mercedes that I was helping someone fix in order to sell, and then suddenly I'm getting invitations to exclusive timeshares in Bali and free copies of Cigar Aficionado.
     

  20. voodooblues

    voodooblues Friend of Leo's

    Sep 12, 2012
    Berwyn, Il
    Sometimes they don't get it right though. For example, I'm a single guy who lives by myself and for the better part of a year I've been getting copies of a women's sportswear catalog.
     

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